Work is not about being busy. We can all do that. Work should make a worthwhile difference. I think of it as unusually useful work. Work that delivers more impact than usual, on things that matter to you.
We’re asked to do unusually useful work all the time, but we tend to give it different labels: to deliver, improve, change and innovate. We create strategies, systems, solutions and plans for these things, but we don’t pay enough attention to how we bring them to life – how we turn intentions into impact in a changing world.
As technology makes more things possible, work is even more about human conversations, where we make sense, create choices, take decisions, design solutions and make progress.
We have more conversations, in more ways now, than ever before. But they often don’t move us forward with the pace, clarity and alignment that we need. It’s about time we all got better at making them unusually useful. It starts here.
“We can’t be creative if we refuse to be confused. Change always starts with confusion; cherished interpretations must dissolve to make way for what’s new.”
Margaret J. Wheatley