Work is not about being busy. We can all do that. Work should make a worthwhile difference. We need work that delivers more impact than usual, on things that matter.
We’re asked to do this work all the time, with labels like transformation, change, innovation, or just plain improved performance. We create strategies, systems, solutions and plans for these things, but we don’t pay enough attention to how we bring them to life – how we turn intentions into impact in a changing world.
As technology makes more things possible, work is even more about human conversations, where we make sense, create choices, take decisions, design solutions and make progress.
We have more conversations, in more ways now, than ever before. But they often don’t move us forward with the focus, clarity and alignment that we need. It’s about time we all got better at making new sense of work and what it can achieve. It starts here.
“We can’t be creative if we refuse to be confused. Change always starts with confusion; cherished interpretations must dissolve to make way for what’s new.”
Margaret J. Wheatley